NMA’s reputation killed in a week through poor response to Marina’s...
Now I’m sure a lot of us have seen Marina Shifrin’s video on Youtube where she quits her job through an interpretive dance on the pretext that her boss cares more about the quantity of views on a video...
View ArticleGain earned media by creating ideas worth sharing!
Earned media is where it’s at because: It’s the most valuable (we all know that word of mouth is the most effective form of advertising) It’s free! No need so spend ad dollars to get your message out...
View ArticleMonetizing Social Media through Convergence
Facebook, Twitter, Google – these are all websites that we as users get to enjoy for free. So how do these boys make money, if we’re not paying anything for their services? Advertising, of course! But...
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Influencers vs. Advocates
A couple of classes ago, we spent a significant amount of time trying to identify influencers for our clients. Glad we did that exercise, but coming across this article (Why Online Influencer Outreach...
View ArticleWhy Snapchat really refused Facebook’s bid for 3 billion
Big news today: Snapchat refuses an offer by Facebook for 3 billion dollars. General sentiment seems to be that they’re nuts since 3 billion is a sweet deal. Here’s what I’d like to know: what is...
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Understanding the conversion funnel to market mobile apps
Did you ever wonder whether the creators of all the different apps out there ever did so with clear intention and a well thought-out business plan? I am currently in the process of writing a business...
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Kelloggs: Lousy Social Media Campaigns Need Strong Response Strategies
It’s a known fact that cause marketing is incredibly effective, when used well. However, the magnitude of harm it can cause when employed in an anything-but-noble fashion is much greater. An example...
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Intel: Number 6 Most Engaged Brand on Facebook
Last August, Mashable released a list of the 10 most engaged brands on Facebook. Coca Cola was at the top of the list, which is not very surprising. Other toppers included Samsung Mobile, Disney,...
View ArticleOpportunities for Brands Using Twitter’s Custom Timelines
Last week, Twitter unveiled it’s new feature: custom timelines. This allows users to curate tweets around particular events in a way that they are easily organized and accessed, though you will need...
View ArticleTwitter’s Custom Timelines vs. Google Search
Just wrote a post on Twitter’s custom timelines and got inspired on a different angle, so here’s another post! What will custom timelines do for search on Twitter? Will Twitter prove to be a competitor...
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